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Press Contacts: Pamela Hoy EFMARK Premium Armored 1-877-692-1500 phoy@efmark.com |
ATM Image Guard™
Partnership with ATA Services Enables ATM Maintenance Inside and Out
WESTMONT, IL. October 7, 2005– EFMARK Premium Armored, the nation’s largest independent company focusing exclusively on servicing automated teller machines (ATMs), today announced the launch of its ATM Image Guard™ service, which adds exterior maintenance and refurbishment to EFMARK’s comprehensive list of ATM capabilities.
EFMARK’s ATM Image Guard is made possible through a partnership with ATA Services, a Salt Lake City, Utah-based company specializing in the cleaning, branding and exterior upkeep of ATMs and their surrounding environments.
Without regular attention, ATMs at branches or remote locations can become dirty and damaged. Similarly, branding signage or posted customer notices may become worn or destroyed by frequent use or weather factors. The ATM Image Guard service helps financial institutions and other ATM owners maintain a clean, attractive and inviting setting for their customers to conduct ATM transactions.
“Most bank and credit union customers visit ATMs more often than actual branches, so their experience at the ATM plays a big role in shaping their perception,” said Robert Malik, senior vice president for EFMARK Premium Armored. “Our partnership with ATA Services allows us not only to keep our customers’ ATMs running smoothly, but keep them looking good too. It’s that positive experience that gives consumers confidence in their financial institution and draws them back again.”
While some financial institutions rely on general janitorial services or branch staff for simple ATM cleaning, ATM Image Guard is handled by a nationwide network of ATM professionals who go far beyond wiping off fingerprints. In partnership with ATA Services, EFMARK provides maintenance visits as frequently as weekly, and also offers extended services such as site audits, an online database with photos of each location, monitoring for skimming devices, and keeping customer notices in compliance. During rebranding campaigns, the company can assist with the manufacturing and installation of new signage, as well as ATM painting and refurbishment.
Banner Bank, a customer of EFMARK’s ETAdvantage affiliate, has chosen the ATM Image Guard service for quarterly cleaning services for 51 ATMs. "We want our customers’ ATM experience to be convenient, safe and pleasant," said Suzanne Knapp, vice president of cash management / electronic banking for Banner. "The relationship we have with ETAdvantage made it appealing to outsource our ATM cleaning and maintenance to a single source."
The ATM Image Guard offering adds another layer of support to EFMARK’s end-to-end approach to ATM services. The company’s full line of products and services, from ATM equipment sales and maintenance to cash replenishment and delivery services, and every step in between, allows financial institutions to meet all of their ATM needs through a single provider.
About EFMARK Premium Armored
EFMARK Premium Armored is the nation’s largest “ATM only” service company, providing financial institutions with a single-source solution for ATM equipment and maintenance, cash management and delivery services, advanced monitoring and reporting tools, and overall ATM program management. Founded in 1981, EFMARK services more than 50,000 ATMs in 42 states, enhancing profitability and customer satisfaction for more than 1,600 financial institutions. For additional information on EFMARK, visit the company's Web site at www.efmark.com.
About ATA Services
ATA Services is the largest cosmetic ATM service and repair provider in the United States, offering nationwide coverage with locally based staff. Based in Salt Lake City, Utah, the company specializes in cleaning, servicing, refurbishing, and rebranding existing ATMs for financial institutions who seek an alternative to buying new machines. ATA services more than 10,000 ATMs each year for more than 150 banks and credit unions. Visit www.ataservices.com for more information.
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