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Press Contact: Pamela Hoy 1-877-692-1500 phoy@efmark.com |
as New Company Name and Brand Identity
WESTMONT, IL – October 4, 2006– EFMARK-Bantek, the nation’s largest independent provider of maintenance and cash services for ATMs and other transaction terminals, announced that it will adopt “Pendum, Inc.” as its new company name and brand identity, effective immediately.
The name Pendum originates from the Latin words “pendo” (meaning “value”) and “unum” (meaning “one”). Joining the two words to create “Pendum” captures the company’s mission to provide customers with simplicity and cost savings through a single, end-to-end solution. The spirit of the name is reflected in the company’s service philosophy and trademarked tagline, “The Value of One SM.”
The “Pendum” name and “The Value of One” motto have important implications for the company’s customers as well as employees. Pendum strives to create long-term customer relationships based on unsurpassed service and expertise, and its internal values of ownership, accountability, respect, and communication lend themselves to that goal.
The name change follows the merger of Bantek West and EFMARK Premium Armored, announced in January 2006. Through the integration period, the combined companies have used “EFMARK-Bantek” as a temporary identifier while the new brand was in development. With the introduction of the new name, all iterations of the EFMARK, Premium Armored, Bantek West, and The Wilson Group (a Bantek subsidiary) names and logos will be phased out. All services from the combined companies will be marketed and sold solely under the “Pendum” brand.
“The launch of a single brand identity is an important milestone for two formerly separate companies, as it marks the final phase of merger integration and opens a new chapter of growth and performance improvements,” said Wayne Robinson, Pendum’s chief executive officer. “This is a time of great opportunity for our company and the industry we serve, and we are truly excited about the bright future ahead.”
Based on extensive market research, conversations with customers, and staff considerations, Pendum’s management team concluded that a completely new identity (rather than a form of EFMARK or Bantek) presented the best opportunities for continued growth and diversification.
The “Pendum” brand name is accompanied by a new logo mark, a stylized “P” that symbolizes the meaning behind the name. The logo’s sweeping, encompassing arches represent Pendum’s ability to provide an end-to-end solution for every aspect of ATM programs and beyond. The lines also suggest a sense of perpetual motion, indicating Pendum’s continuous improvement, growing service portfolio, and constant adaptation to market needs.
Customer reaction to the name change has been positive. "We congratulate Pendum on launching its new name and completing the merger process," said Bob Peterson, VP Administration, Chittenden Corporation. "The company has a strong track record serving the financial services industry, and this announcement gives promise to many more years of building successful partnerships."
The launch of the new name coincides with a turning point for the company’s value proposition. An established leader in providing end-to-end ATM solutions, Pendum continues to redefine itself by introducing new products and services and leveraging its expertise in markets beyond traditional financial institutions. In addition to ATM maintenance and armored service, Pendum provides customers with hardware sales, branch coin and cash services, and maintenance on equipment such as bank-system computers, teller cash dispensers, recyclers, and teller/platform automation systems. The company also has a growing presence in the gaming and retail industries, providing armored service and maintenance for transaction terminals used in casinos, grocery stores, and other public facilities.
NOTE: Pendum will showcase its new brand name and expansive service portfolio at this year’s BAI Retail Delivery Show in Las Vegas, Nov. 14-16, in booth #2214.
About Pendum
Pendum is the nation’s largest independent service company for ATMs and other transaction terminals. Pendum provides financial institutions and other equipment owners with a single-source solution for hardware sales, maintenance, cash management and armored cash handling. The company services more than 100,000 ATMs and transaction terminals in 43 states, enhancing profitability and performance for more than 2,000 customers. For additional information, visit www.pendum.com.
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